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For Immediate Release: May 16, 2016
Annie Pautsch & Bryce Root Co-Founders, Santa Cruz Beer Trail hello@santacruzbeertrail.com Annie Pautsch (831) 222-0120 & Bryce Root (831) 824-4135 SANTA CRUZ BEER TRAIL LAUNCHES HISTORIC “FIRST RELEASE” BREWERY PASSPORT SHOWCASING REGION’S GROUNDBREAKING CRAFT BEER SCENE First Release Summer Passport Takes Locals & Visitors On Self-Guided Journey With Help of Innovative Interactive Map & Video, Beer Release Ticker & More! Santa Cruz, CA: The Santa Cruz Beer Trail organization officially launched in November 2015 and is now debuting their “First Release Passport” guiding Santa Cruz locals and visitors into the 2016 summer craft beer season. The Trail Passport program embodies what the Beer Trail is all about, encouraging people to get out and discover its 11 breweries (four more coming soon) and six current tap rooms. The Passport program is the ultimate way to experience the Santa Cruz craft beer region. Trail Co-Founder, Annie Pautsch proudly explains, “To have a community of craft brewers, creating award-winning beer right in our backyard is a gift to Santa Cruz. The vibrant environment they've created has transformed the social scene! If you ask most people where their favorite place to go out with family and friends is, it's likely going to be one of our many local breweries.” Now that the Trail’s Passport program has launched, each authentically, custom-designed Passport will help its owner navigate their way with the perfect memento to document their travels. Passports feature a prominent local artist’s homage to local craft beer, the region’s incredible beer history going back to 1848, a bit of beer geekery for new and seasoned beer drinkers, and most importantly, a wide array of Trail offerings and savings from everyone’s favorite breweries. Trail Passport Vitals:
- Santa Cruz Mountain Brewing - Santa Cruz Ale Works - Seven Bridges Co-Op Brewing Supply - Seabright Brewery - Steel Bonnet Brewing Company - East Cliff Brewing Company - New Bohemia Brewing Co. - Discretion Brewing - Corralitos Brewing Co.
Three Steps to Local Craft Beer Heaven 1. Purchase your Passport at SantaCruzBeerTrail.com 2. Pick up your Passport at one of our official pick up points or have it delivered 3. Visit your first brewery, get your Passport stamped, receive your offer & savor your delicious brew Traveling the Trail in True Santa Cruz Style
About The Santa Cruz Beer Trail The Santa Cruz Beer Trail was formed so local and visiting craft beer fans could connect and experience what is quickly becoming California’s most ground-breaking craft beer community. If you’re a fan of IPA’s, sours, or maybe curious about Nitro, SantaCruzBeerTrail.com will let you create your custom beer trail, purchase a passport filled with brewery deals, not to mention give you the latest events and news from the region’s breweries. The craft beer scene is exploding in Santa Cruz and the Santa Cruz Beer Trail is here to make sure the area’s breweries get the attention they deserve while giving beer fans the ultimate craft beer experience! SantaCruzBeerTrail.com # # #
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